RuckPack - Focus, Power & Endurance - Sustenance & Nutrition

Withstanding The Rigors Of War Takes Extreme Energy
And Nutritional Sustenance


Just Ask Robert Dyer, Marine Corps Officer

Our Story

Frustrated by having to take up to twenty pills and capsules per day, Rob Dyer and his team of Special Ops Marines came up with the idea for RuckPack®––a single-source, power-packed vitamin & energy shot capable of delivering maximum performance, caffeine-free.

To ensure only the most essential ingredients for an energy shot were included in RuckPack®, Marine Special Operations Forces tested and used the product while fighting on the front lines in Afghanistan.

In 2008, Rob Dyer established Noots! Nutrition, LLC and officially released RuckPack® on Veterans Day, 2011. The peak performance nutrition shot designed for military warriors is now available to life’s warriors everywhere.

Today, RuckPack® is over 80% military service-member owned. It’s a brand whose owners live by a code of service to country and community and who uphold the ideals of honor, dedication, and integrity.

RuckPack will never fall short of such ideals.

Major Robert Dyer is an active duty Marine Corps aviation officer, a highly decorated combat veteran of Iraq and Afghanistan, and an entrepreneur who is combining his wartime experience and business acumen to create supplemental nutrition and energy products for military and active civilians alike.

Dyer founded his company, San Diego-based Noots! Nutrition, in 2008, drawing on his experience in a modern war waged under vastly different conditions than prior conflicts, requiring new technologies, weapons and skillsets along with increased energy, endurance and nutrition.

One of his company’s first products is RuckPack, a concentrated liquid energy shot of essential vitamins and minerals, without caffeine. Dyer developed RuckPack under battlefield conditions to help weary troops recover quickly from fatigue and dehydration with minimal down time under stressful conditions.

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