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A dip into the "Shark Tank" pushed Marine Maj. Rob Dyer’s dietary supplement company, Noots! Nutrition, and its main product, RuckPack, into overdrive.
Since Dyer appeared in November on the ABC show that features entrepreneurs pitching ideas to potential investors, sales of RuckPack "Combat Nutrition" shots have increased 800 percent.
The publicity shaved years off Dyer’s business plan to develop and sell a noncaffeinated, "peak performance" energy shot.

Rob Dyer, chief executive officer of Noots Nutrition LLC, discusses creating the "RuckPack" nutritional shot. Dyer talks with Bloomberg's Pimm Fox and Kathleen Hays on Bloomberg Radio's "Taking Stock."

 
A team of Marines is taking its fight from the battlefield to the energy drink industry.
 

A few months after showcasing his line of military-inspired energy shots in New Beverage Showdown 3 at BevNET Live Summer 2012, RuckPack founder Robert Dyer pitched his brand to a panel of veteran investors and entrepreneurs on the ABC reality TV show "Shark Tank." Dyer’s appearance on the show came about a month after Pro NRG founder Tanya Patruno convinced "Shark Tank" panelist Daymond John to invest $250,000 against a 30 percent stake in her protein-infused water company.

RuckPack - Typically, we hate pitches that are about energy drinks, mostly because this is a market that is more or less a mosh pit. However, there was a nice twist to the pitch here in that this drink was designed by snipers on the field in order to give them the energy they need in battle. There’s no better selling point out there!